Instagram is an evergreen social media platform and Users are never tired of Instagram with this Instagram blooms with many features and updates so what are the new features and updates on Instagram in 2023, checkout here, we have also shared some old features that are still effective. Keeping track of various features and updates are must so this article will surely help you.
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Instagram is a perfect source of marketing and it’s the priority of millions of creators and brands.
GIF in the comment section:
Instagram announced to its users that they can now place Gifs in the comment section. This feature was initially accessible for certain IOS users but, now Android users can also access the “GIF on the comment section” feature.
This feature makes the conversation funny and much better. To access this feature, Press the comment icon, and at the right side of “add a comment” you will see the Gif icon, tap that icon and post a Gif in the comment section, you can also search Gifs from the Gif library.
Add song in Instagram notes:
Notes are available in the chat section and now you can add your music depending on your mood on notes.
Visit your chat section> click the +icon that labels “your note”> select add music> select music as per your mood and interest.
But let us share with you that this feature is not accessible to all users. You need to wait because presently, it is accessible to limited countries or users.
Many links in bio updates:
With the new announcement, business accounts and creators can place multiple links in bio updates. Up to 5 links can be placed in bio updates.
The process of placing multiple links is similar to the placement of a single link. Users can know more about the content you share with the help of multiple links.
It’s a good news for creators, as people will know about their brands or content.
Visit>profile section> click edit profile>click links> submit external link> submit URL and title, you can also share your Facebook profile, after that click done.
Ads in search results:
Instagram is introducing the “Ads in search result” feature. It will display ads on your Instagram search result.
When users will search for any topic or specific product then they may also view sponsored ads.
Meta is doing testing on this feature; once it’s done it will be launched globally. Ads in search results will give exposure to the brands and users will get more connected to the brands.
Video post into reel:
Reels is a great and entertaining way to view and create videos so now video post will also turn into reels. Reels and video posts will be visible on one tab.
With youtube and TikTok, Instagram is giving importance to reels so that they may stay at the top so whenever you will post a video on Instagram it will appear like a reel.
60-second stories:
If you are frustrated with the cuts then this” 60-second stories” feature is for you.
Earlier users used to get irritated with the 15 sec Instagram stories now; they did not need to get frustrated because Instagram has the solution. Users can now easily upload 60-second videos.
Posts collaboration:
Another great feature is post collaboration where you can combine Instagram posts.
Others can view your collaboration post along with your collaborators’ profiles.
To create a combined post, create and upload a post, then select tag people, and then invite the collaborator.
Paid verification service:
Meta has announced paid verification service. In this service, users get a verified label {Blue tick on profile}
Monthly subscription charges will be $11.99 on the web whereas $14.99 for Android and IOS.
Extending reels video time:
Instagram has announced another useful feature which is extending reels video time.
Earlier users were not happy with 15-30 second reels video, now they will love reels more as they would now able to create 60-90 second videos.
Broadcast channel:
The broadcast platform is crafted as a messaging tool that gives users permission to share voice notes, videos, and pictures directly with all their followers.
The broadcast channel followers can access their favorite creators’ broadcast channels.
Broadcast channel content is visible to everyone but, only a few have permission to join the broadcast channels, which means only the followers of the creator can join the channel.
Reels trends:
The reel’s trend features showcase trending topics, songs, and hashtags. “Reels trends” is an amazing research tool.
Instead of guessing the latest trend, hashtags, and topics check the reels trend.
Users can also view the number of plays of the audio and the reels created on that audio. You can also save audio for later use.
To update you with the new features of Instagram we have presented the list of these features if you know any other then let us know we will surely update you.